One Tonne

Winner: Visualisation Prize

The judges say:

One Tonne was a clear and simple idea that was the most likely to be used and forwarded on to friends. We also liked that “yurt” was listed as a dwelling.


We took one tonne as a memorable round number for the personal carbon footprints we may need to aim for. The question then is.. how much fun can we have for a tonne?!

The benefit of thinking about it this way round, as opposed to many current carbon awareness initiatives which focus more on ‘where we are now’, is that we start to get a feeling for where we need to get to.

Includes search via Ask AMEE.


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